| Requirements for the Applicant 1.The applicant must an excellent awareness of the industry and products. 2.The applicant must agree with Difenqi’s management theories and protect Difenqi’s image in the industry. 3.The applicant must have a strong frontier spirit and correct investment theories and brand management theories. The applicant must have a far-reaching insight for long-term development and an earnest wish for and strong confidence in long-term management and development. The applicant must be enterprising, hardworking, and perseverant. 4.The applicant must own enough capital, good credibility, ability to bear legal responsibility, and legal management qualification. 5.The applicant must be experienced in market promotion, planning, brand popularization, and sale, and have a consciousness of cooperation. 6.The applicant must obey Difenqi’s market planning and standards for terminal construction. Try best to reach the sales volume set by Difenqi. Unify the shop image, service standards, and retail prices. 7.Guarantee the quality of after-sale service. 8.Be healthy and cooperative.
Requirements for the Applicant’s Management Ability 1.With some management ability; 2.With a stable sales network and a self-run shop for retail; 3.With a certain amount of capital; 4.With an excellent staff team and rich experience in brand management.
Requirements for Capital 1.Abundant capital (It needs a flow capital of 1 million to run a class-A market.) 2.The affiliate shop must purchase goods of at least RMB 300,000 yuan at the first time. The city-level affiliate shop must buy goods of at least RMB 500,000 yuan every year. A single affiliation shop must purchase goods of at least RMB 100,000 yuan each time. 3.Brand Caution Money: The applicant must pay a caution money of RMB 50,000 yuan. The province-level general sales agent who purchases goods of over RMB 1,500,000 yuan is not required to pay this caution money. This money cannot be used as payment for goods. This money will be returned to the applicant without any interest when the contract is due. 4.Means of Payment: Delivery upon the receipt of payment.
Requirements for the area of shop 1.Trading Area: The province-level one must have an area of at least 1,000㎡ and the city-level one of at least 300㎡. Area of Boutique Shop: The province-level one must cover an area of at least 1,000㎡ and the city-level one of at least 40㎡. 2.The affiliate shop must be located in a lighting trading center or a business center, and the boutique shop in a place with a large visitors flow. Other Requirements The applicant must sell products at the price set by Difenqi. He/she must obey to Difenqi’s management and accept Difenqi’s suggestions and critics. He/she is obliged to submit information of the operation of the affiliate shop to Difenqi. He/she is not permitted to rent the shop to others when the contract is valid. He/she can do this except he/she is authorized by Difenqi with a written letter.
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